Soft2Bet Turnkey Solutions for iGaming Operators
Soft2Bet is a provider of B2B solutions and a developer of innovative software for online casinos and sportsbooks. Soft2Bet was founded in 2016 by Uri Poliavich and very quickly gained recognition in the iGaming sector. All of this was made possible by the launch of technologically advanced and scalable online platforms. The company provides access to a portfolio of more than 12,500 games.
Company’s activities cover the markets of Greece, Ontario, Romania, Mexico, Sweden, and Denmark. Soft2Bet gained significant recognition following the launch of its proprietary MEGA gamification platform in 2023. This platform increased players’ screen time by four times and boosted net gaming revenue for partners by 65%.
About Soft2Bet
Soft2Bet focuses on delivering comprehensive and fully customizable B2B solutions for the gaming industry. The provider develops software for online casinos and sports betting platforms. A key area of its operations is the integration of diverse gaming content into the platform. Currently, the game library includes more than 12,500 titles across various gaming categories. The company also provides technical tools for hosting more than 1 million live sports events annually.
Soft2Bet partners gain access to an advanced player account management system and a flexible payment system supporting more than 70 payment methods.
Soft2Bet is a global company in the iGaming industry. The company operates across 12 jurisdictions under 23 licenses. Its products support regulated markets including Ontario, Greece, Romania, Sweden, Denmark, and Mexico.
Founding of Soft2Bet
Soft2Bet was launched in 2016 with the goal of providing technological, innovative, and reliable solutions that would help operators quickly launch unique and scalable platforms. During the period from 2017 to 2020, the company went through a stage of active expansion of its internal structure and team growth.
By this stage, Soft2Bet had expanded its operations and continued developing its product portfolio for different markets. The company focused on strengthening its technology infrastructure, enhancing its products and services, and growing its international presence. These efforts supported further expansion and helped establish a foundation for long-term development.
Among the key achievements in Soft2Bet’s expansion are the following:
- Strategic partnerships and the continuous expansion of the game portfolio contributed to the company’s growth, with the library eventually exceeding 12,500 titles.
- The launch and expansion of the company’s own brands across multiple international markets, supporting growth in different regions and strengthening its presence in the global iGaming industry.
- The launch of Soft2Bet Invest. The initiative focuses on supporting entrepreneurs and technology projects through investment, mentorship, and industry expertise, with a particular focus on the iGaming and casual gaming sectors.
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Soft2Bet Products and Solutions
The company’s activities are mainly focused on two core areas – software development for online casinos and sportsbooks. Key details of these business areas are as follows:
- Online casino platforms. Soft2Bet develops high-tech software characterized by a high degree of personalization and adaptability. The integrated solution provides operators with access to a large game library. All platforms have flexible customization tools. They help easily tailor the platform’s interface and functionality to the specific preferences and local demands of a particular market;
- Sports betting. For bookmakers, Soft2Bet offers its proprietary betting solution. This solution can be easily integrated into an existing platform and provides players with access to a wide range of betting options. The software is designed to deliver uninterrupted and reliable streaming of more than one million live sports matches per year.
Tools for Operators
B2B support provided by Soft2Bet gives operators access to convenient advanced tools for efficient business operations:
- Player Account Management (PAM). An advanced player account management system. With its help, intelligent monitoring can be carried out, as well as player segmentation;
- Frontend Customization. The tools help fine-tune the visual aspect of the website, create a unique design, and adapt it to the cultural characteristics of a specific region;
- Payment Solution Integration. Operators have access to a ready-made payment solution that combines more than 70 payment methods to ensure uninterrupted transactions;
- Security and Risk Management. Continuous monitoring systems promptly identify any unwanted patterns. They help prevent fraud, protect player data, and quickly eliminate potential threats both to the platform itself and to players.
Soft2Bet Innovations and Technologies
Soft2Bet focuses on creating unique IT products, using systems for monitoring gaming processes and instant data processing. The company’s developments are aimed at ensuring that operators using its solutions remain competitive in the market.
To achieve this, cross-platform software optimization is provided, including for mobile devices, along with stable integration of live dealer games and high-speed payment gateways. The presence of the Player Account Management (PAM) system helps operators flexibly manage all business processes and customize the platform to meet the needs of a specific market.
One of the interesting solutions product portfolio is the unique MEGA gamification platform. This solution helps increase player engagement and retention through the implementation of interactive content. The advantage of the solution lies in its seamlessness. You can integrate the tool into your casino or sportsbook without interrupting operations or upgrading the website. MEGA has already proven its effectiveness with the following internally recorded metrics:
- A fourfold increase in user screen time;
- A 65% increase in net gaming revenue;
- A 50% increase in the total amount of deposits;
- A 45% increase in average revenue per user.
Safety and Technological Capabilities
Soft2Bet uses advanced data protection systems and ensures fair gaming through specialized systems and encryption algorithms. All products from the provider continuously undergo strict inspections and audits by independent companies. This confirms the integrity, security, and transparency of all systems.
Soft2Bet also incorporates responsible gaming tools into its platforms. These include features that allow users to manage deposits, session settings, and account preferences, alongside systems that support ongoing monitoring and player protection measures.
Soft2Bet’s Position in the iGaming Industry
There are several key features of provider that help it maintain leading positions in the market. First of all, this is due to the fact that the company offers operators competitive solutions through a high level of product adaptability and customization. An operator can independently configure its engagement strategy by selecting specific modules from the gamification platform. The provider’s versatility is also confirmed by a large gaming portfolio, support for leading providers, as well as a payment gateway with hundreds of payment systems, including local ones. All of this helps operators launch adaptive websites that are tailored to audiences in specific markets.
Soft2Bet develops software designed for different international markets, incorporating security features, data protection measures, and responsible gaming tools. The company provides platform infrastructure and operational support, allowing operators to focus on product development, user engagement, and day-to-day business activities.
Throughout its development, Soft2Bet has established itself as a trusted business partner through the continuous expansion of its products, services, and international operations.
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The Future and Development Prospects of Soft2Bet
Looking ahead, Soft2Bet plans to continue developing its technology infrastructure and expanding the capabilities of its Player Account Management (PAM) platform. The company is focused on enhancing automation, improving operational processes, and introducing more flexible frontend tools that help operators adapt their products and services to changing user needs and industry developments.
Soft2Bet is a technology company operating in the iGaming industry, providing software solutions for operators across multiple markets. The development of its proprietary gamification platform has expanded the ways users interact with digital products and services. Combined with its Player Account Management (PAM) platform, responsible gaming tools, and focus on platform security, these technologies form an important part of the company’s broader product offering.
